Skip to content

Automation in Bloom: Wild Hibiscus Cuts Manual Work by 70% with MYOB Acumatica

Hibiscus-flower-Extract-product

Industry

F&B

Challenge

As Wild Hibiscus expanded into multiple brands and global markets, managing operations through disconnected systems became inefficient. Teams were burdened by manual data entry, limited stock visibility, and time-consuming compliance reporting.

Results

With MYOB Acumatica implemented by Stratus Consulting Group, Wild Hibiscus achieved 50–70% reduction in manual processes, real-time visibility across finance and production, and seamless export compliance. Operations that once took weeks now happen instantly.

ERP

MYOB Acumatica (formerly Advanced)

70%
Reduction in Manual Data Handling
600+
Inventory Items Managed in Real Time
100%
Visibility Across Finance, Payroll & Production
+300%
Reporting and Compliance Processing

“What used to take us weeks of manual entry and chasing paperwork now happens with the click of a button. We can see our production, stock, and sales in one place, it’s brilliant.”

Tracey Dumaresq

Customer Manager @ Wild Hibiscus

“MYOB Acumatica gave us everything in one system such as finance, production, inventory, and payroll. We didn’t want another patchwork of programs; we wanted something that could grow with us and be supported locally.

Tracey Dumaresq

Customer Manager @ Wild Hibiscus

WH

About Wild Hibiscus Flower Company

Founded by Lee Etherington, Wild Hibiscus Flower Company is an award-winning Australian producer of premium food, beverage, and wellness products made with native botanicals and hibiscus flowers. Operating under brands including Wild Hibiscus Distilling Co, Kurrajong Australian Native Foods, and Calafea Australia, the business exports globally while maintaining strong domestic retail and hospitality distribution.

The Challenge

As the business expanded across food, beverage, and healthcare product lines, managing operations through Microsoft NAV, MYOB AccountRight, and Shopify became increasingly complex. Teams were spending days reconciling data between systems, manually tracking inventory batches, and re-keying purchase orders and production runs.

 

Key Pain Points:

Manual data entry across finance, purchasing, and payroll. No central visibility of stock, production, or sales. Manual reporting for alcohol excise and export documentation. Limited support and scalability of legacy systems.

The Solution

Wild Hibiscus partnered with Stratus Consulting Group to implement MYOB Advanced (Acumatica) — a fully integrated, cloud-based ERP connecting every part of the business. The rollout included: Replacement of Microsoft NAV and AccountRight Payroll with MYOB Advanced and MYOB Advanced People. Automation of procurement and production, including automatic creation of kit assemblies from sales orders. Integration with Shopify for web orders and EveXso WMS for warehouse management. Customised excise and export reporting, eliminating manual compliance work. A unified general ledger and payroll environment for all entities and brands.

 

“We really enjoy working with Stratus. they bring such a supportive ethos. It never feels hard; we feel valued and understood.”

 

The Results

Since go-live, Wild Hibiscus has seen a tangible transformation in daily operations: Operational Efficiency Tasks that once took weeks are now completed at the click of a button. 50–70% reduction in manual data handling through process automation. Real-time reporting across 600+ inventory items, production, and sales. Manufacturing & Inventory Control Full traceability of lot and expiry data for compliance and exports. Automated production scheduling and pallet labelling improved accuracy and throughput. Financial Management Integrated payroll and financials, removing double handling. Simplified excise and export compliance via automated reporting. Adoption & Usability “The training was brilliant — I could follow along remotely and work through it myself. It’s made the system so much easier to use.” — Wild Hibiscus Flower Company Cloud-based collaboration and recorded training sessions improved staff confidence, reduced onboarding time, and supported continuous learning.

 

Outcome

By partnering with Stratus Consulting and implementing MYOB Acumatica, Wild Hibiscus transformed from manual, disconnected systems to a unified digital platform — giving the team complete control and visibility across their operations. Today, the business runs on one integrated solution, with the confidence and scalability to keep innovating and expanding globally.